Snapchat is all the rave. Through the press, blogs, twitter, word of mouth, etc. There are countless ways to prove its $800 million valuation today and potential for growth.
Frequently, I thought, “Can it really keep growing?”
Well, I was recently without a phone for a week. When I was back on the grid, what was the first app I download? It wasn’t Facebook, Twitter, Instagram, Vine, or Foursquare.
It was Snapchat.
I’ll admit it, I’m addicted.
I was missing out on so many snaps that my friends were sending me. In 7 days without a phone, I found snaps from about 25 different people around the world!
Snapchat feels genuine. It’s such a personable way to keep in touch with your friends without having to actually engage in conversation. Rather than making our friendship awkward by planning lunch, trips to visit, calls, or awkward text conversations, send me a damn snapchat video showing how much fun you’re having. I like seeing my friends happy.
Snapchat encourages us to share moments that make us smile and laugh. This positive energy encourages us to record our moments, keep ties with friends, and carefully choose who we consider “close.” As a result, we’ve become addicted.
That addiction gives Snapchat the potential to revolutionize advertising and marketing. If participants engage willingly, the exchange between brand and consumer truly interactive.
We’ll always care about who we’re snapping. When we’re given the option to snap with brands, we’re carefully going to think about whether we actually want to interact with them. The brands we choose to engage with are going to see crazy engagement numbers.
Since Snapchat forces us to already think twice about who we communicate with, we’re going to think four times about what brands we want to interact with. Audiences will be able to choose who to interact with. Our feeds will not be interfered. Our videos won’t be interrupted. Popups won’t disrupt our browsing.
Instead, we’ll snap those brands back.